Mars + 4flow Webinar: From Traditional Control Tower to AI-Native Predictive Supply Chain Orchestration
In a live 1-hour webinar hosted by SupplyChainBrain on Thursday 25 June 2026 at 11:00 AM ET, Mars's Supply Chain Transformation Leader Philippa Hawkes and 4flow's VP Market Strategy Natalia Andreyeva will outline Mars's shift from a traditional transportation control tower to 4flow's new AI-native modular platform. The webinar's framing argument: supply chains are under constant pressure from disruption, rising costs and rising service expectations, yet decisions are still made across fragmented systems and functional siloes; despite heavy investment in digitalisation and AI, most organizations remain stuck in reactive execution.
The core innovation in the Mars–4flow case is the approach labelled “predictive supply chain orchestration”: assessing logistics-driven decisions early rather than reacting to downstream changes, in order to prevent disruptions before they occur. Mars will share how, through 4flow's new modular and AI-native architecture, it has accelerated time to value, broken down siloes, addressed rising cost pressure and ensured the uninterrupted flow of goods to market. Three take-aways are promised: (1) supply chain disruption is now a revenue and growth issue, not just an execution problem; (2) how Mars moved beyond a traditional control tower to capacity-aware predictive orchestration; (3) practical lessons on driving AI adoption into the business.
In sector context, the webinar reads as a case study that closely follows SupplyChainBrain's 8 May 2026 coverage of the GEP-UVA Darden report (finding fewer than one organization in ten has scaled AI enterprise-wide) — positioning Mars among the small group classed as “performance elite”. 4flow's AI-native modular platform, in contrast to traditional TMS and control tower architectures, places a decision-intelligence layer at the top and replaces static rules with dynamic capacity + demand + risk signals. The webinar is moderated by SupplyChainBrain; the registration link is available via SupplyChainBrain.com. The case is expected to become a benchmark reference for other global FMCG (fast-moving consumer goods) players such as Nestlé, Unilever, P&G and Mondelēz.
Key Takeaways:
1. SupplyChainBrain webinar — 25 June 2026 11:00 AM ET: Mars (Philippa Hawkes) + 4flow (Natalia Andreyeva) cover the shift to an AI-native modular platform.
2. Framing: supply chains face disruption + cost + service-expectation pressure but decisions remain in fragmented systems; despite heavy digital investment, reactive execution prevails.
3. Innovation: 'predictive supply chain orchestration' — evaluate logistics decisions early, prevent disruptions before they occur, move from control tower to capacity-aware orchestration.
4. The Mars case operationalises the 'performance elite' category from SupplyChainBrain's GEP-UVA Darden report — one of the few firms scaling AI enterprise-wide.
5. 4flow modular AI-native platform differs from traditional TMS / control tower: a decision-intelligence layer on top, dynamic capacity + demand + risk signals replacing static rules; FMCG benchmark candidate.
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