Trendyol is expanding its smart-shipment service "Gel-Al" (Pick-Up) — built on its logistics arm Trendyol Express (TEX) and TEX's partner organizations — to flex post-purchase delivery around customer preference. The Pick-Up service has reached 10,000 points across all 81 provinces of Türkiye, offering a practical delivery option at hospitals, dorms, business centers and similarly central locations. Customers no longer need to wait at home for cargo; smart lockers offer access via single-use codes, and corner-shop points provide controlled hand-off. The system also creates an additional revenue stream for thousands of local shopkeepers, contributing to the local economy.
Customers can choose "Gel-Al" at checkout — or after the parcel ships — and pick the nearest point on a map. Network depth is concrete: 1,800 smart lockers in 26 provinces (500 of them owned by Trendyol Express) provide 24/7 uninterrupted access, with the network supplemented by 7,300 corner-shop points. Inside the lockers, parcels sit in compartments locked by personalized single-use codes; at corner-shop points, parcels are signed over to the shopkeeper for secure custody.
Customers can pick up the parcel within a 5-day window using the single-use code, and they can also process returns through the same points with ease. Pick-Up users get preferential cargo rates versus standard home-delivery pricing. Per usage data, the peak pickup window runs 4:00-7:00 PM — implying users routinely stop by on the commute home from work. The system also creates an extra revenue channel for shopkeepers, supporting the local economy.
From a supply chain and last-mile perspective, Trendyol's Gel-Al network signals a structural shift in Turkish e-commerce logistics. First, pickup models versus door-to-door delivery raise courier productivity by 2-3x in parcels delivered per hour — enabling structurally lower last-mile cost during peak demand (campaigns, Mother's Day, 11.11). Second, the hybrid of 1,800 smart lockers and 7,300 corner-shop points matches different usage behaviors across urban-suburban-rural geographies; lockers dominate dense metros, corner shops are the prevalent solution for district centers. Third, the 5-day pickup flexibility plus same-point returns standardizes reverse logistics, shortening return-to-restock cycles. Parallel pickup-network investments by traditional players (PTT, Yurtiçi Kargo, Aras) and international precedents (Amazon Locker, InPost, DPD Pickup) confirm the Turkish market's maturation.
Key Takeaways:
1. Trendyol Express (TEX) infrastructure powers the Gel-Al pickup service, which now spans 10,000 delivery points across all 81 provinces.
2. The smart-locker network includes 1,800 lockers in 26 provinces (500 Trendyol Express-owned) plus 7,300 corner-shop points; lockers provide 24/7 access.
3. Single-use codes unlock locker compartments; corner shops sign for parcels; 5-day pickup flexibility plus returns at the same point.
4. Peak pickup window 4:00-7:00 PM (commute home); preferential cargo rates versus standard home delivery.
5. Pickup models lift courier productivity 2-3x per hour — enabling structural last-mile cost reduction in peak demand; reverse logistics is being standardized.
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