Hasbro Inc., one of the largest U.S. toymakers, said the cyberattack detected on March 28, 2026 could lead to weeks of delays in product shipping. The company disclosed the incident in an 8-K filing with the SEC.
Hasbro, whose portfolio includes Play-Doh and Transformers, activated business continuity plans to maintain its ability to accept orders, ship products and run other operations. After the attack, select systems were taken offline proactively and an investigation was launched with third-party forensics experts.
A Hasbro spokesperson said business operations remain open while work continues to identify any potentially affected files, and that the proper authorities will be notified.
Key Takeaways:
1. The attack was detected on March 28, 2026.
2. Hasbro warned of weeks of shipping delays.
3. An 8-K filing was submitted to the SEC.
4. Select systems were proactively taken offline.
5. A third-party forensics investigation is underway.
